Images for Web

Site Speeds

At Footprint South we’ve been building websites for many years and for a huge variety of businesses. The topic we always come across, is the usage and quality of images on websites.

With page and website speeds now affecting search engine rank results, it is important to take in consideration the amount of space and bandwidth images take on a modern website.

As statistics show from Kiss Metrics (kissmetrics.com), mobile phone users are encountering slow loading websites and there is a rising expectation that a website should load within 2 seconds or less. Page abandonment can become quite severe resulting in loss of earnings.

Picture173% of mobile internet users say that they’ve encountered a website that was too slow to load.

51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.

47% of consumers expect a web page to load in 2 seconds or less.

40% of people abandon a website that takes more than 3 seconds to load.

A 1 second delay in page response can result in a 7% reduction in conversions.

When so many potential conversions are being lost to your competitors due to slow loading pages, you may reconsider how images are used on your website.

The Mobile Web

With almost 80% of European internet users browsing on smartphones, serving the correct image size has become imperative to a smooth loading website. The introduction of responsive design has led to an increase in different image sizes for a huge range of mobile devices available today. Consider how an image will look on desktop computers as well as mobile devices.

Choosing images

Choosing images can make or break your website and brand, conveying the right idea at a glance is no easy feat, bad image choice has the potential to ruin your website in various way, negatively impacting your conversion ratio and credibility.

Taking time to choose the correct image is easy enough, but how do you identify the types of images your site requires? These simple categories can help make that decision:

  • Quality
    High resolution, striking images always work best. Such images look impressive and display a professional element to your business.
    When so many potential conversions are being lost to your competitors due to slow loading pages, you may reconsider how images are used on your website.

Images for Web

  • Actionable
    Actionable images are call-to-action images, they persuade a visitor to take action. These images ensure that your customer has an action to take on your website, funnelling them towards your products and lowering the bounce rate of your site.

Images for Web

  • Unique
    What if your brand’s offering services in a saturated market, and yet still wants to stand out? Your images must tell your target audience that you are different and why. Consider working with a photographer for custom high quality images.

Images for Web

  • Emotion
    Some images have emotions baked into them and these are perfect for notching up the conversion rate of your website. Use images with emotion to connect with your customers and convey a sense of your company values.

Images for Web

  • Image to replace text
    You must come across plenty of websites with text-heavy pages that do have images but they are not the centerpiece of the page. Users will most often scan text content looking for relevant information. Use images to highlight your services or main products.

Images for Web

On most occasions, designers don’t have specific instructions from the client regarding the use of images. Usually there is no budget set aside for stock images or a photographer, this leads to the use of free images that might be of low quality, irrelevant and ultimately damaging to your brand.

 

Images shouldn’t be used just as a decorative element. Think of an image as one of the key drivers of your website’s conversion rates, credibility and success; this will enable you to choose the right images and create a website you and your business can be proud of.

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